Commercial Quotation
| Quotation ref. | QS-SPH-WA-2026-001 |
| Prepared by | QUICKSALES.AI |
| Prepared for | SPH Media Limited |
| Project | WhatsApp Customer Engagement Platform |
| Quotation date | 8 July 2026 |
| Validity | 90 days from quotation date |
| Currency | Singapore Dollars (SGD), exclusive of GST |
| Related documents | Technical & Commercial Proposal · Section 19 — Scope |
Summary: This quotation provides fixed implementation pricing for Option A (Essential) and Option B (Professional), aligned to the scope defined in Section 19 of the proposal. Prices are based on confirmed manday estimates and standard Singapore system integration rates. Final contract value may be adjusted after discovery workshop if scope changes.
Pricing Summary
| Option | Scope | Timeline | Effort | Implementation fee (SGD) |
|---|---|---|---|---|
| Option A — Essential | Phase 1 pilot — 8 journeys, core integrations, 3-month hypercare | ~5 months | 128 mandays | S$140,800 |
| Option B — Professional | Full Phase 1 + Phase 2 foundation — all RFP items, 3-month hypercare | ~7 months | 304 mandays | S$334,400 |
Blended professional services rate: S$1,100 per manday. Hypercare (3 months post go-live) is included in both options.
1. Implementation Fees
1.1 Option A — Essential (S$140,800)
| Workstream | Deliverables | Mandays | Amount (SGD) |
|---|---|---|---|
| Project management | Planning, governance, steering, status reporting | 16 | 17,600 |
| Business analysis | Journey mapping, requirements, UAT coordination | 12 | 13,200 |
| Solution architecture | Technical design, integration patterns, security review | 14 | 15,400 |
| Platform development | Gateway, session manager, AI engine, redaction, auth | 32 | 35,200 |
| AI / ML engineering | Intent models, journey orchestration, tuning | 20 | 22,000 |
| Systems integration | ServiceNow, Commerce, OneTrust, SMS fallback | 16 | 17,600 |
| Admin portal & dashboards | Core KPI dashboard, basic admin UI | 8 | 8,800 |
| Quality assurance | Test planning, SIT, UAT support, regression | 12 | 13,200 |
| DevOps & deployment | CI/CD, Singapore cloud environment, monitoring | 8 | 8,800 |
| Total Option A | Includes 3-month hypercare | 128 | 140,800 |
1.2 Option B — Professional (S$334,400)
| Workstream | Deliverables | Mandays | Amount (SGD) |
|---|---|---|---|
| Project management | Full programme governance across Phase 1 & 2 foundation | 32 | 35,200 |
| Business analysis | All journeys, consent model, template lifecycle, UAT | 24 | 26,400 |
| Solution architecture | Full platform design, Phase 2 marketing architecture | 28 | 30,800 |
| Platform development | All 9 platform components, full admin portal | 64 | 70,400 |
| AI / ML engineering | 15+ journeys, multi-language NLU, live tuning | 40 | 44,000 |
| Systems integration | ServiceNow (full), Commerce, OneTrust, Google Workspace, MoEngage, SMS, DNC | 36 | 39,600 |
| Frontend & dashboards | Full analytics suite (5 modules), WABA health dashboard | 24 | 26,400 |
| Quality assurance | Full regression, compliance testing, load testing | 28 | 30,800 |
| DevOps & deployment | Production hardening, DR, observability | 16 | 17,600 |
| Security & compliance | PDPA review, PCI redaction audit, penetration test support | 12 | 13,200 |
| Total Option B | Includes 3-month hypercare with KPI optimisation | 304 | 334,400 |
2. Payment Milestones
2.1 Option A — S$140,800
| Milestone | % | Amount (SGD) | Trigger |
|---|---|---|---|
| Contract signing | 30% | 42,240 | Signed agreement |
| Platform foundation complete | 25% | 35,200 | Gateway + ServiceNow integration demo |
| UAT sign-off | 25% | 35,200 | SPH UAT acceptance |
| Pilot go-live | 20% | 28,160 | Production launch |
| Total | 100% | 140,800 |
2.2 Option B — S$334,400
| Milestone | % | Amount (SGD) | Trigger |
|---|---|---|---|
| Contract signing | 25% | 83,600 | Signed agreement |
| Phase 1 foundation complete | 20% | 66,880 | Core platform + integrations demo |
| Phase 1 feature complete | 20% | 66,880 | All journeys + notifications demo |
| UAT sign-off | 20% | 66,880 | SPH UAT acceptance |
| Pilot go-live + Phase 2 ready | 15% | 50,160 | Production launch with MoEngage |
| Total | 100% | 334,400 |
Invoices are payable within 30 days of milestone acceptance. GST (9%) will be added where applicable.
3. Optional Add-Ons
Available for Option A (included in Option B where noted). Priced at S$1,100/manday unless stated.
| Add-on | Effort | Price (SGD) | Notes |
|---|---|---|---|
| Google Workspace knowledge connector | 24 mandays | 26,400 | Sites, Docs, Sheets, Slides indexing |
| Malay + Tamil language pack | 20 mandays | 22,000 | Understand MS/TA; reply EN/ZH-CN |
| MoEngage + Phase 2 marketing foundation | 60 mandays | 66,000 | Marketing template support, DNC-ready connector |
| DNC scrubbing service | 10 mandays | 11,000 | Pre-send DNC check integration |
| Additional AI journey | 6–8 mandays | 6,600 – 8,800 | Per journey, scoped at workshop |
| Extended hypercare | 8 mandays / month | 8,800 / month | Beyond included 3 months |
| Dedicated Singapore private cloud tenant | Annual | 18,000 / year | Isolated cloud environment; not on-premise |
4. Ongoing Costs (Post-Implementation)
Recurring fees commence after the included 3-month hypercare period, unless otherwise agreed.
| Category | Billing model | Monthly (SGD) | Notes |
|---|---|---|---|
| Platform hosting & maintenance | Monthly subscription | 4,800 | Singapore cloud hosting, backups, patches, platform SLA |
| Support SLA — Business hours | Monthly (optional) | 3,200 | Mon–Fri 9am–6pm SGT, P1 response < 4 hours |
| Support SLA — Extended | Monthly (optional) | 6,500 | Mon–Sat 8am–10pm SGT, P1 response < 2 hours |
| Dedicated private cloud tenant | Annual | 1,500 | Equivalent to S$18,000/year add-on above |
5. Pass-Through Costs
These are billed at cost (no markup) and are not included in implementation or subscription fees.
| Category | Billing model | Indicative range | Notes |
|---|---|---|---|
| Meta WhatsApp conversation fees | Pass-through | Per Meta published rates | Utility ~S$0.05–0.08; marketing higher. Volume-dependent. |
| SMS gateway | Pass-through | Per SPH telco / CPaaS contract | Fallback messages only |
| LLM API usage | Pass-through or bundled tier | S$800 – 2,500 / month | Based on conversation volume; bundled tier available at scale |
Indicative monthly pass-through for a 10,000-conversation pilot: S$1,200 – 3,500 (excluding SMS).
6. What's Included
| Item | Option A | Option B |
|---|---|---|
| 3-month hypercare post go-live | ✅ | ✅ |
| Weekly KPI review during hypercare | ✅ | ✅ |
| AI intent tuning during hypercare | ✅ | ✅ |
| Admin training (1 session) | ✅ | ✅ (2 sessions) |
| Agent briefing documentation | ✅ | ✅ (2 workshops) |
| WABA setup support | ✅ | ✅ |
| Source code & IP transfer | ✅ | ✅ |
7. Assumptions & Exclusions
Assumptions
- SPH provides timely access to sandbox / UAT environments for ServiceNow, Commerce, OneTrust, and SMS within 2 weeks of project kick-off.
- SPH assigns a dedicated product owner and integration contacts per system (see Technical Discovery).
- Meta WABA is approved and available before development sprint 2.
- Scope matches Section 19 of the proposal; material scope changes will trigger a change request.
- Travel is not required; all workshops are conducted remotely or at SPH premises in Singapore.
Exclusions
- SPH-side licence fees (ServiceNow, OneTrust, MoEngage, Google Workspace).
- Meta Business Manager verification delays or WABA policy appeals.
- Content creation for knowledge base articles and notification templates (SPH provides copy).
- Third-party penetration testing fees (QUICKSALES.AI supports remediation).
- Data migration from legacy channels.
8. Terms
| Term | Detail |
|---|---|
| Validity | 90 days from 8 July 2026 |
| Currency | SGD, exclusive of GST (9%) |
| Payment terms | Net 30 days from invoice date |
| Change requests | Additional scope billed at S$1,100/manday with written approval |
| Warranty | 90-day defect warranty on delivered software post go-live |
| IP ownership | SPH owns bespoke configuration; QUICKSALES.AI retains platform framework IP with perpetual licence to SPH |
9. Acceptance
To proceed, please confirm your preferred option and return a signed copy of this quotation to:
QUICKSALES.AI
Email: proposals@quicksales.ai
Subject: SPH Media WhatsApp Platform — Quotation Acceptance (Option A / B)
Upon acceptance, QUICKSALES.AI will issue a Statement of Work and schedule the discovery workshop within 5 business days.
Quotation prepared by QUICKSALES.AI for SPH Media Limited. Private & Confidential.